About Us

Our Approach

We believe expertise should not be confined to a small group of specialists.

We focus on building AI capability and developing AI-enabled products that amplify expert voices—making expert knowledge more understandable, usable, and transferable for those who need to apply it in practice.

What We Do

AI Shophouse works across three interconnected areas:

Ventures

We explore and build AI-enabled products, focusing on ways expert knowledge can be captured, amplified, and applied more widely in real-world settings.

Consulting

We work with organisations to help them leverage AI to develop efficiencies, build internal AI capability, and modernise how they work.

Academy

We run learning programmes and workshops that help people and teams, across ages and levels of experience, build practical AI capability—from getting started with tools like ChatGPT and prompting, through to more advanced ways of working with AI.

Who We Are

Elaine Ng - Founder and CEO

Elaine Ng is a career technologist and the founder of AI Shophouse, an organisation established to explore and build AI-enabled products that make expert knowledge more accessible and usable at scale.

Elaine's work is driven by the belief that expertise should not be confined to a small group of specialists. She is particularly interested in how AI can help more people engage with expert knowledge. Through product development and applied research, she explores how AI can amplify expert thinking and make it accessible to a wider range of people.

Elaine is currently completing a doctorate at Warwick Business School focused on leveraging agentic intelligence to democratise expertise. She began her career as a C++ developer and has worked across Sydney, London, New York, San Francisco, and Singapore. She holds a degree in Computer Science from the University of New South Wales and a postgraduate diploma in Strategy and Innovation from the University of Oxford.